Lifecycle Marketing Strategy
Every marketing strategy you launch should aim to solve a specific problem, but it’s impossible to be strategic if you don’t understand those problems. I’ll help you define the stages of your customer lifecycle and identify where your current strategies are falling short. We’ll focus on improving how you’re sharing your brand and your story before, during, and after a prospect becomes a customer.
Maybe you’re an army of one, struggling to balance marketing your business with dozens of other to-dos. Or, maybe you’re ready to build a marketing team internally, but you want to make sure your plans and processes support that growth. I’ll help identify tools to optimize your marketing processes, and will help you build systems that make using those tools second-nature for you, your team, and your organization.
Marketing Support Services
Strategies and processes are all great in theory, but what happens when it’s time to take action? Sometimes the ‘doing’ is the hardest part, but I can help. From wordsmithing blog posts, to polishing slide decks, to scheduling seriously engaging social media posts, plus everything in between, I’m expert at handling the nitty-gritty details required to bring your marketing and branding strategies to life.