Three Steps to Crafting a Wow-Worthy Facebook Group Introduction

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I’ve only recently become privy to the magic of Facebook groups. Now, I’m not saying err’ybody should go jump into a million groups and expect to instantly become famous and successful, but for me, hanging out in the ol’ FB groups makes total sense. There are so many entrepreneurs out in Facebook-group-world who feel completely lost when it comes to business and marketing strategy, and that’s where I actually kind of have my shit together.

[Still looking for inspiration for when 2017 strikes? Here, try this.]

Anywho, back to the story. So, I’m in my first serious Facebook group, ready to introduce myself. The intro prompt said something like, “Welcome, Kayla, Tom, Joe, Harry, blah blah blah. Introduce us to your business, and what you do.”

And then I caught myself writing this…

“I’ve spent the last six years living and breathing content marketing through various marketing- and communications-focused roles across a range of mid-sized companies.”

And then I fell asleep, reading my own words. Seriously, my own words nearly put me to sleep. And I’m usually freakin’ good at words.

Ok, better than the average, everyday Facebook-group introduction? Sure. But SUPER un-compelling. SUPER boring. So I took a step back. I thought about what I’d tell a client, if they told me,

“I’ve been asked to introduce myself to a Facebook group in a few words ( the online equivalent to 10 seconds). What should I say?”

When I came at it from that angle, I was able to spin up something a little bit stronger, a little bit more attention-grabbing, and a lot more meaningful. The steps looked something like this, even though as I was crafting my little intro statement, they felt less like steps and more like word vomit.

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1. Thank your introductory contact for the opportunity to introduce yourself

This is easy. If the good people are willing enough to give you the stage, you better be thankin’ the good people for that stage. Give your introducer a shout out. This is an especially good idea/gesture of small-business solidarity when your intro is happening on Facebook, where your shout out = a tag = traffic to your stage-setter’s page or profile.

2. Instead of telling your audience what you do, tell them why you do it.

I’m sure what you do is supremely interesting and important, and I’m equally sure you provide loads of value to your clients. But, I guarantee that why you do what you do is even more interesting, particularly to people who aren’t convinced to work with you yet.

Owning your “why” and laying it out there for everyone to see is what will set you apart from other makers, doers, photographers, philanthropists, leaders, marketers, etc. who – at least appear to – provide the same service you do. Use a Facebook group introduction as your opportunity to start telling your audience your story. Give them just enough of a peek into your personality and your story to pique their interest in learning more about you and the services/products you provide.

[As if you need more convincing that authenticity is the way to go…]

3. Explicitly tell readers what to do next.

If we’ve met, you know I’m a hard proponent of using calls to action in all content you put out into the world, and Facebook intros are no exception. While you have their attention, make it easy for readers to take the logical next step. Maybe that’s asking them to ‘like’ your Facebook page, maybe it’s telling them to sign up for your newsletter, maybe it’s simply asking them to check out your Etsy shop.

Take your reader by the hand, and pull them towards the next step you want them to take.

[Speaking of ‘next steps,’ have you signed up for my weekly newsletter yet?]

Some examples? Sure, steal some inspiration!

Facebook introduction for the marketing/content guru:

Thanks for the warm welcome, [@Introducer]! I’m a copywriter and marketing guru who lives at the intersection of creativity, strategy, content, and data. My focus is on content because I know the impact a well-thought-out, intentional marketing strategy rooted in content can have on a business’s – or even a personal brand’s – success. Enough about me, I’d love to learn a little bit more about you. Reply to this comment with one question you have about marketing or content strategy – and remember, there’s no such thing as a dumb question!

Facebook introduction for the photographer:

Thanks for setting the stage, [@Introducer]! I started capturing real-life weddings a few years ago, because I felt like the professional photos filling my Facebook feed from friends’ weddings were missing an element of real-ness. My goal, with each couple I work with, is to capture exactly who they are, so when they look back at their wedding photos 5, 10, or 50 years from now, they remember the best day of their lives exactly as it was. If you’re into authenticity, I’d love for you to head on over to my page and give me a like, @Kayla Leverton Photography.

Facebook introduction for the business coach:

Hats off to you for leading this group, [@Introducer]! I’m a business and strategy coach who’s spent the last 8 years knee-deep in corporate America.

This year, I’ve learned that the big-business lessons I’ve learned thus far in my corporate career are just as relevant to small businesses, and applying those lessons to help small-business owners like you is what fires me up. My mission is to use what I’ve learned to help as many people, professionals, and business owners as I can build lives, careers, and businesses they absolutely love.

If that sounds like something you could get into, definitely subscribe to my weekly newsletter to receive a curated digest of content that will push you closer to building the brand, business, and life you love.

Alright, your turn. I’d love for you to leave a comment below with a link to or an example of a wow-worthy Facebook group introduction you’ve crafted for yourself.

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5 Marketing Must-Dos Before You Unplug for the Holidays [Free 2017 Marketing Strategy Template]

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I know, I know – the holidays roll around, and all you want to do is unplug from your life as a business owner and soak up time with friends and family. I’m with you there, and as long as your business isn’t one that absolutely depends on holiday sale surges, I think you’ve earned some time away.

But, before you totally unplug for Thanksgiving, Hanukkah, Christmas, and/or whatever other holidays you celebrate this time of year, do you and your business a favor. Rather than allow your marketing efforts to come to a complete halt while you take time off for the holidays, make sure you’ve checked off these simple to-dos, which will help you continue to build – or at least maintain – your marketing momentum throughout the holiday season.

Clearly communicate your holiday hours.

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Whether you have a brick-and-mortar storefront or a virtual team, your customers and clients have formed expectations around when you’ll be open and available to them. The ultimate goal of marketing is to build trust with your audience, and to build trust you have to manage and meet expectations. Don’t overlook this to-do, even though it probably seems like the simplest of tasks.

Make sure your customers know when you’ll be available during the holiday season. If you’re a service-based business-owner and you’re in the middle of several client projects, reach out personally to let your clients know the level of responsiveness they can expect during the holidays. If you run a product-based business, use a splash page or a banner across your website that clearly states when you’ll be open (if you’re of the brick-and-mortar variety) and how frequently you’ll be responding to email or other forms of communication.

For both service- and product-based businesses, consider leveraging social media channels to announce holiday availability as well. I vote you dump your availability into a cutesy little branded Canva graphic and plaster it all over the social medias. Holiday hours might not seem like a super engaging topic for social media, but your audiences will notice you’re putting in effort to keep them informed.

Set up your email autoresponder.

This is another to-do that seems so simple, but I assure you it’s so often overlooked. It goes back to managing expectations. If I’m your client and I email you directly and don’t receive an auto-response, I’m going to assume you’ll get back to me within a reasonable timeframe, based on my past experiences with your business.

If you don’t meet my expectation, I’m going to be disappointed, even if it’s the holiday season, because I’m a human. Thankfully, every email service on the planet offers a simple little tool you can easily employ to eliminate my disappointment. Simply update your out-of-office template or auto-response, and make it really clear to me, your client, when I can expect to hear back from you. You should probably wish me a happy holiday season, while you’re at it.

Schedule your blog content in advance.

This one requires a little more effort, but I have faith in you. If you take your marketing strategy seriously, you already have an editorial calendar in place, so this shouldn’t be too bad. You already know the topics, themes, and calls-to-action for the blog posts you’re planning to publish over the holidays.

Draft that content now, and get it scheduled. Otherwise, you’ll let it slip and, once again, you’ll be disappointing your customers and prospects who’ve come to expect that Tuesday morning blog post.

…and social media too!

There’s no substitute for authentically engaging with your social media audiences, which is a real challenge during the holidays, when both you and your audience have better things to do than scroll through Instagram. However, you can continue to cultivate consistency across your social media channels by thinking ahead, curating content, and scheduling social media posts before you tune out for the holidays.

Start planning now, so you’re ready to roll in 2017.

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The absolute best thing you can do for your business before you take off on holiday vacation is to strategize. Create an actionable marketing strategy, so you’re ready to hit the ground running in 2017. I think the easiest way to do this is to start big-picture, and then work your way into the nitty gritty details.

Start with your overarching objectives for the year – I’m a fan of setting quarterly goals – and then define the strategies you’ll employ to achieve those objectives. Finally, break those strategies into the super-specific action steps you’ll follow, and assign a deadline to each step.

Here, I’ve even whipped up a template to get you started.
Download 2017 Marketing Strategy Template

How in the world should I use this template?

As an example, the first objective I dump into this template might be to “Attract 300 new email subscribers.”

To achieve that, one of the strategies I might try is to create an opt-in-offer that entices audiences to subscribe to my list.

To implement that strategy, I’m going to need to follow these steps:

  1. Research best practices relative to opt-in offers.
  2. Decide on type/topic of opt-in offer.
  3. Create copy and design of offer.

Simple, right? My last piece of parting advice? Plaster your completed 2017 marketing strategy template someplace where you’ll see it every single day. Let it nag you into action, and I promise you you’ll be more likely to achieve what you’ve set out to achieve.

Best of luck! Here’s to preparing for the holidays like a champ, and strategizing for 2017 like a pro.

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