I’ve only recently become privy to the magic of Facebook groups. Now, I’m not saying err’ybody should go jump into a million groups and expect to instantly become famous and successful, but for me, hanging out in the ol’ FB groups makes total sense. There are so many entrepreneurs out in Facebook-group-world who feel completely lost when it comes to business and marketing strategy, and that’s where I actually kind of have my shit together.
Anywho, back to the story. So, I’m in my first serious Facebook group, ready to introduce myself. The intro prompt said something like, “Welcome, Kayla, Tom, Joe, Harry, blah blah blah. Introduce us to your business, and what you do.”
And then I caught myself writing this…
“I’ve spent the last six years living and breathing content marketing through various marketing- and communications-focused roles across a range of mid-sized companies.”
And then I fell asleep, reading my own words. Seriously, my own words nearly put me to sleep. And I’m usually freakin’ good at words.
Ok, better than the average, everyday Facebook-group introduction? Sure. But SUPER un-compelling. SUPER boring. So I took a step back. I thought about what I’d tell a client, if they told me,
“I’ve been asked to introduce myself to a Facebook group in a few words ( the online equivalent to 10 seconds). What should I say?”
When I came at it from that angle, I was able to spin up something a little bit stronger, a little bit more attention-grabbing, and a lot more meaningful. The steps looked something like this, even though as I was crafting my little intro statement, they felt less like steps and more like word vomit.
1. Thank your introductory contact for the opportunity to introduce yourself
This is easy. If the good people are willing enough to give you the stage, you better be thankin’ the good people for that stage. Give your introducer a shout out. This is an especially good idea/gesture of small-business solidarity when your intro is happening on Facebook, where your shout out = a tag = traffic to your stage-setter’s page or profile.
2. Instead of telling your audience what you do, tell them why you do it.
I’m sure what you do is supremely interesting and important, and I’m equally sure you provide loads of value to your clients. But, I guarantee that why you do what you do is even more interesting, particularly to people who aren’t convinced to work with you yet.
Owning your “why” and laying it out there for everyone to see is what will set you apart from other makers, doers, photographers, philanthropists, leaders, marketers, etc. who – at least appear to – provide the same service you do. Use a Facebook group introduction as your opportunity to start telling your audience your story. Give them just enough of a peek into your personality and your story to pique their interest in learning more about you and the services/products you provide.
3. Explicitly tell readers what to do next.
If we’ve met, you know I’m a hard proponent of using calls to action in all content you put out into the world, and Facebook intros are no exception. While you have their attention, make it easy for readers to take the logical next step. Maybe that’s asking them to ‘like’ your Facebook page, maybe it’s telling them to sign up for your newsletter, maybe it’s simply asking them to check out your Etsy shop.
Take your reader by the hand, and pull them towards the next step you want them to take.
Some examples? Sure, steal some inspiration!
Facebook introduction for the marketing/content guru:
Thanks for the warm welcome, [@Introducer]! I’m a copywriter and marketing guru who lives at the intersection of creativity, strategy, content, and data. My focus is on content because I know the impact a well-thought-out, intentional marketing strategy rooted in content can have on a business’s – or even a personal brand’s – success. Enough about me, I’d love to learn a little bit more about you. Reply to this comment with one question you have about marketing or content strategy – and remember, there’s no such thing as a dumb question!
Facebook introduction for the photographer:
Thanks for setting the stage, [@Introducer]! I started capturing real-life weddings a few years ago, because I felt like the professional photos filling my Facebook feed from friends’ weddings were missing an element of real-ness. My goal, with each couple I work with, is to capture exactly who they are, so when they look back at their wedding photos 5, 10, or 50 years from now, they remember the best day of their lives exactly as it was. If you’re into authenticity, I’d love for you to head on over to my page and give me a like, @Kayla Leverton Photography.
Facebook introduction for the business coach:
Hats off to you for leading this group, [@Introducer]! I’m a business and strategy coach who’s spent the last 8 years knee-deep in corporate America.
This year, I’ve learned that the big-business lessons I’ve learned thus far in my corporate career are just as relevant to small businesses, and applying those lessons to help small-business owners like you is what fires me up. My mission is to use what I’ve learned to help as many people, professionals, and business owners as I can build lives, careers, and businesses they absolutely love.
If that sounds like something you could get into, definitely subscribe to my weekly newsletter to receive a curated digest of content that will push you closer to building the brand, business, and life you love.
Alright, your turn. I’d love for you to leave a comment below with a link to or an example of a wow-worthy Facebook group introduction you’ve crafted for yourself.